Sydney, a home to approximately 4.6 million people with its beautiful geography and heritage is also a home for micro-businesses. Sydney offers a high standard of supporting infrastructure that attracts multitude of entrepreneurs to choose it as their business location. Creative, talented innovative manpower has made it a place where young entrepreneurs weave their business dreams Sydney businesses range from financial services to transport and communication, from logistics and IT – in short it is a hub of business activities. Sydney businesses alone contribute around$ 108 billion, representing 7% of Australian economy. Besides, it provides over 437,000 job opportunities across all the skills across the globe. This is the result of a strategic city planning with a clear vision fostering local and an environmentally sustainable economy.
How do Sydney businesses grow and scale up in the global market among notch competitors? The growth of a business in a techno-savvy world depends more on digital technology. The businesses achieve exponential development through a combination strategy of digital marketing initiatives. These businesses make use of powerful digital strategies that has helped them to optimize their market possibilities in the global market. Let’s have a look at five powerful digital marketing strategies (that include life cycle marketing strategy and website and user experience strategy) that facilitate them into getting the lead role in the world market Scenario.
We all know that above 90% of the online experiences are associated with search engines like Google, Bing or Yahoo. Google stands prominent among the search engines in Sydney and so SEO is a necessity to get optimal realization of the business goals and hence the first digital strategy. No other marketing platform offers this sort of consistent promotion, advertisement and online exposure as SEO does. Search engine ranking will lead to traffic to your website and in turn to the profit. Hence SEO is crucial in online marketing success.
Social Media Marketing is the second but an unavoidable element that contribute to the success story of Sydney business. Social media makes use of web technologies to offer interactive platforms to connect with business world. Different types of social media portals including internet forums, social blogs, blogging wikis, podcast, social book marking, linkedln, face book, skype and many more have abridged the gap between world markets.
The third strategy that can be exploited by the business world is Content Marketing. It is a strategy used to develop and distribute relevant, consistent content about a business and its products for the audience. The purpose is to attract a wide spectrum of target audience thereby generating traffic. Content marketing is all about creating and owning content- based media.
Lead generation can be the fourth strategy that will be helpful in generating the interest of prospective customers. This is an online marketing technique used by organizations to generate customer enquiry into a business product. It helps in building long term rapport with the buyers through their response and ratings
Last but not the least is a more customer generating tool – Inbound Marketing. It is the best technique whereby a stranger is uplifted to a customer and then to a promoter of your business. This strategy employs five key words attract (through social media, blogs), convert (forms, landing pages), close (work flow, mails, CRM) and then delight (surveys, social content and monitoring)
With dynamic plan and innovative brains in organizing and executing the holistic method of digital strategies will make Sydney the best global business hub.